The Wedding Coach, LLC • Alameda • California 94501
The Wedding Coach, LLC
Wedding Coordinator / Wedding Planner
We'd love it if you would mention that you found The Wedding Coach, LLC on the Here Comes The Guide website.
Service Area
Based in the San Francisco Bay Area, The Wedding Coach services all of California and is available to travel.
Services Offered
With a compassionate understanding of both partners, The Wedding Coach founder Sanford Marshall brings a fresh and unique perspective to planning. Sanford creates a wedding planning process that is fun for both parties. This approach allows him to maximize their interests and ideas in the areas they are most excited about personally, and as a couple. "In short we want everyone to have fun!"
Sanford recognizes that everyone is different, and works to make sure those differences do not have a negative impact on the planning process. A married man himself, Sanford understands the arguments and potential pitfalls that can hit a couple – right when they are joining their lives together.
"Just because your fiancé doesn't care about the color of the napkins, doesn't mean he doesn't care about the wedding," Sanford explains.
"For many couples, the wedding planning process becomes so overwhelming and stressful they miss out on the fun." This not the way Sanford wants your journey to be. Sanford uses open communication and facilitation to help prevent unnecessary conflicts, allowing the couple to stay connected and enjoy every moment of the planning process leading up to the Big Day. Allow Sanford to bring his eye for detail, community of contacts, and contagious energy to your special day. Let's Get Married!
Prices and/or Package Info
The Wedding Coach provides a wide range of coordination services to meet every client's individual needs: A simple brainstorming session for those who want a little help to get started, day-of coordination, or complete wedding planning services. All of their packages can be customized as needed.
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Reviews
“Sanford brings the perspective and experience of being a groom to the planning process and he helped my husband get much more involved and connected to planning our event—which made it a wonderful shared experience.”
“I was BEYOND happy with the vendor referrals Sanford provided. His contacts are amazing.”
“Sanford is cool as a cucumber, and his charming personality helps smooth things over even when issues may arise.”
“Sanford brought a great, positive energy to the event. It was a breath of fresh air, like: this is gonna be FUN!”
“My husband and I had a vision for the look and feel of our wedding and Sanford was excellent in managing our event and making sure we had everything we wanted. He executed remarkably well.”
“Sanford and his associates are of the highest caliber.”
“We had a full weekend of activities and I was able to relax and enjoy because I had complete confidence that Sanford had everything covered.”
“Sanford is able to put together a diverse range of events and he had an open mind about all my ideas.”
“Our wedding was a perfect reflection of us as a couple, and everyone had an incredibly good time.”
Did you know?
Here Comes The Guide contacted this vendor's brides and grooms directly for reviews -- so we know they're the real deal. #controlfreaks
We only list vendors that we'd recommend to our own sisters and best friends.
Questions and Answers
What 3 words describe your work?
Detailed. Customized. Thoughtful.
Why should someone hire you?
I am a professional who takes special pride in making my client's dreams reality. I also believe that my unique ability to personally connect with both the bride and groom ensures a better planning process.
Our philosophical approach of involving both partners while maximizing their special interests and skills allows for an incredible planning process with both parties fully engaged and enjoying every moment.
What drew you to this field/how did you get started?
The Wedding Coach was created out of my love for events and the emotional impact of bringing people together. After planning numerous parties, galas and more for Western Athletic Clubs, one of the premier health and social club companies in California, I fell in love with the idea of not just producing events, but creating special memories. Since weddings are the most memorable events of all, I founded The Wedding Coach.
With The Wedding Coach, I created a fun-filled planning process involving both individuals while maximizing both the bride and groom's interests and skills. As a married man myself, I understand the arguments and potential pitfalls that can hit a couple, right when they're joining their lives together.
Just because your fiance doesn't care about the color of the napkins, doesn't mean he doesn't care about the wedding. For many couples, the wedding planning process becomes so overwhelming and stressful, that they miss out on the fun. I want them to enjoy every magical moment.
What are some of sources of inspiration or influences on your work?
A Book called The Experience Economy
. This book taught me the importance and the impact that memorable events have on people.
On a personal note, I love seeing people get their dreams realized. So often in life people give up before ever really trying. I invite my clients to go for it! I always ask, what is your dream scenario? I like my clients to go for their dreams and when they get it, the joy realized is amazing.
Tell us about a wedding you worked on that really makes you proud:
A 200-person destination wedding at the Santa Lucia Preserve in Carmel Valley were the expectations where high and we delivered on every aspect. Seeing the glow on both their faces made me understand why I love my career.
What have weddings have taught you?
The importance of staying present and in the moment. This is critical because no matter how much you plan, surprises can happen. If you need to improvise or adjust the time line, you want to see and act clearly.
What is the best advice you give to a couple when planning their wedding?
There are only a few scenarios in life when all of the attention is on us. This day is about them and they don't have to be ashamed of it. Be selfish and choose what they want. Everyone will rally to support their vision because they love them.
I also tell them even though they will get "suggestions," don't worry about making others happy if it's going to compromise their vision and their special day. Whatever the couple chooses is what's right.
What are 3 words that describe your personality?
Caring. Fun. Attentive.
What's your favorite book/movie/work of art?
The Princess Bride
What is your favorite quote or saying?
May all your dreams come true!
What's your favorite marriage advice?
Tell your partner HOW to love you. True romance/intimacy is when you make yourself vulnerable and tell your partner how you really wished to be loved. And then your partner validates their love for you by using that information in their actions toward you.
If you weren't in your current profession, what would you do instead?
Chef.
What's your favorite way to wind down after a hard day?
Come home, sit and relax with my family and then either take a family bike ride or a walk to the beach.
The Wedding Coach, LLC Covers These Areas:
-
Northern California
- Bay Area
- East Bay
- Napa and Sonoma Wine Country
- North Bay / Marin
- San Francisco
- SF Peninsula / Half Moon Bay
- San Jose / South Bay
-
Southern California
- Los Angeles
- Manhattan Beach / Palos Verdes / Long Beach
- Orange County
- Palm Springs / Palm Desert / Coachella Valley
- Paso Robles and the Central Coast Wine Country
- Riverside / Inland Empire
- San Bernardino Mountains / Lake Arrowhead
- San Diego
- San Fernando Valley
- San Gabriel Valley / Pasadena
- Santa Barbara County
- Santa Clarita Valley / Antelope Valley
- Temecula Wine Country
- Ventura County
- And other areas by special arrangement.
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